Apple is gaining ground in the battle of the explosive smartphones.
Sure, Apple was first. We’ve been reporting on iPhones exploding with some regularity for the last two years. But Samsung came charging from behind with the most explosive phone we’ve seen to date, the Samsung Note 7.
Sure, there’s been plenty of users injured, and furniture damaged, but the iPhone was a clear winner with an iPhone actually doing the very example people give when speaking of exploding phones. One exploded in an airplane.
Samsung came to play though. Soon videos were seen across the net of the Note 7 blowing up. Then Samsung really one-upped Apple. A note didn’t just burn up in a car. It burned up a car.
In the end, Samsung took the crown just by sheer numbers of exploding phones. But Apple isn’t down for the count. We’ve seen a really impressive showing from Apple. We’ve watched 5 iPhones explode in two weeks, of varying generations. And now Apple is going directly after Samsung’s prior wins, by destroying a vehicle.
Mat Jones is an Australia. Jones was taking a surfing lesson. Like most of us when we’re planning on doing an activity where we don’t need our phones, Jones left his new iPhone 7 in his car hidden under some clothes. When Jones returned from his surf lesson, he discovered his car was filled with smoke. Within the smoky vehicle, his iPhone had burst in to flames, igniting the clothes which were hiding it, and burning the inside of his vehicle.
Jones had bought his iPhone 7 only one week ago, and states that he has neither dropped it or used an aftermarket charger. Apple has stated that they’re investigating the incident. Presumably the same way that they have been investigating the prior iPhone explosions.
I’ve stated it before, and I’ll state it again. Someone besides Apple needs to be investigating these exploding iPhones. I can’t help but think that Apple is using the “investigating” term as a way to put off any real action to correct the problem. I also can’t help but wonder if we’re not on our way to seeing a situation as bad as the Note 7, only this time, with a company that won’t be so willing to recall their devices.
Why am I worried that Apple wouldn’t be so quick to respond to an issue? Well, first of all, Apple typically requires legal intervention before they make things right (and sometimes not even then). Also, in the case of Samsung, smartphones are just one small part of Samsung’s business, and isn’t even one of their more profitable segments. In the case of Apple, Apple is built on the iPhone. None of Apple’s other products come even close to the iPhone. I imagine a major recall of the last few generations of iPhone could be very damaging to Apple.