Another Famous Sportsman Comes #BackToBlack


At the Passport live launch last week John Chen introduced Wayne Gretzky to give his opinion on the BlackBerry Passport who, I understand, is a pretty big deal in North America.

Unfortunately, being British, I’d never heard of him. Ice hockey is a minority sport here but I can understand why people were thrilled in Canada, particularly to have a sporting hero come #BackToBlack.

In that vein it was great to see famous English cricketer Kevin Pietersen post on Instagram that he too was coming #BackToBlack with his new BlackBerry Passport.

For those that don’t know this is rather a big deal in BlackBerry’s target markets. Kevin is extremely well known in Britain, obviously, but also the West Indies, Australia, New Zealand, South Africa and, crucially, India where he played for a while and where cricketers are akin to Gods!


Kevin’s Passport photo was published to 83,000 Instagram followers so it’s more great publicity, parrticularly over here where we still battle the disturbed misconceptions of the iGnorant daily. Indeed one of the fist comments on yhe pic that I saw was ‘Congratulations, you’ve just gone back 10 years.’

This was, of course, uttered by someone typing from 2012.

Anyway, congrats KP, you’ll love your new Passport (particularly as it will replace your iPhone) and we can chalk up another win for #BackToBlack!

Oh, and if you want to congratulate KP his Instagram username is KP24. I have!


Bigglybobblyboo is a legend almost nowhere at all. He is a founder member of UTB and spends his spare time taking out his anger at the world with a fishfork and a spatula. He is also a Cribbage Master, having won 1 fight online as the other guy refused to turn up out of fear for his life.

  • BB Racer !!

    The Gods of Hockey and Cricket….lets Get Jerry Rice the NFL greatest receiver a BlackBerry user

  • Anthony

    Great news. He’ll definitely look cooler with the Passport. locco_smiley_10


    ( ah . . .. . . what’s Cricket?)
    Just kidding! Just kidding!
    It’s a bug, right?
    Pulling your leg of course.

    • Anthony

      Cricket is a “low stool, typically with a rectangular or oval seat and four legs splayed out”.

      He must be a well known furniture maker.

  • SipoKapumba

    Just done that. BlackBerry haters are all over the place. Some of the comments were mean.

  • veeru789

    Awesome!! Although he plays for England, be is South african and he has fans across the cricketing world. This is what BlackBerry needs more.

    BTW Kevin’s IPL team Mumbai Indians has BBMC. Give them a follow.