It still seems that no matter how long has passed there is still someone who believes that BlackBerry is dead. So today as I was reading through ZDNet, I discovered an article with the title “Windows Phone and BlackBerry head for extinction, leaving the smartphone market to Android and iOS”. These are not new headlines. In fact, they are becoming so common that I shift my reading to other sources simply to shake things up a bit. We at UTB have written extensively about why the words “BlackBerry” “Dead” and “is” do not belong in the same sentence without the word “not”. I was, however, curious this day. So I decided to read it.
Did it say that BlackBerry is Dead?
Effectively the article states that, since BlackBerry’s market-share has gone from 0.3 percent to 0.1 percent, it’s dead. The article’s true target however is Microsoft. Their market-share has gone from 2.5 to 0.6 percent in the last year. However, because this is about mobile phones, BlackBerry deserves a mention. The author argues for there only being two viable ecosystems and that Microsoft and BlackBerry should jump ship. The problem I have with the content here is the shortsightedness of the conclusion. Many in the tech world are saying the same thing. Without an economically robust smartphone division your tech company is dead.
What we are seeing here is a missed opportunity, a chance to play a part in shaping the things to come. There seems to be three areas of reporting when it comes to BlackBerry. First are those who are crying for BlackBerry’s death and seem to gain some perverse pleasure with every knock the company takes. Then are those who are reporting BlackBerry’s death as inevitable and something they have always seen, but lament the loss of choice BlackBerry represents. Lastly are those who see the true scope of what BlackBerry is. BlackBerry is about more than mobile handsets. For that reason we confidently say that BlackBerry is Dead (NOT!)
The mobile landscape it more than mobile handsets. Microsoft is, like BlackBerry, more than just handsets. The author at least acknowledges that when he refers to Windows Phone rather than Microsoft. However the shortsightedness of using BlackBerry without referring to their hardware DIVISION shows why this is simply another attempt at lumping BlackBerry in as an offhand reference.
Can there be a Mobile Landscape without Mobile Devices?
It’s a great question. Popular media doesn’t seem to be able to differentiate between mobile devices and mobile landscape. If we add cloud computing, secure containers, VPN’s, IoT and cross platform software solutions, we see that mobility is more than simply having a phone in your hand. It is true that without a handset you cannot access that information. If, however, we boiled down the television industry to who sold the most television sets, we would be grossly misinterpreting the market. It’s the same with the mobile landscape. To say that it’s all about device profitability, grossly underestimates the market.
If you’re here, then you understand that BlackBerry is more than just another device maker. They are more than just BB10 and Blackdroid. BlackBerry is about a solution. With BlackBerry in your corner you don’t just have a powerful and secure mobile handset. With BlackBerry you have a team of people who are finding solutions for your communications and data handling needs. BlackBerry is alive and well and living in your ecosystems keeping you going from day to day. What the future holds no one knows, but I can assure you that BlackBerry is a strong and vibrant part of it.