Amazon App Store; My Opinion

Everyone Gets This!
Everyone Gets This!

Ok folks, today’s news has hit kind of hard. And there are many differing opinions running rampant through the community. We all have an opinion, and many of us are arguing it out via BBM channels, BBM groups, Twitter, and the like.
I see the same lines I saw before, except sadly, I see many others that never stood on either side of the line, now being tugged to one side or the other.
Me, being who I am, have some very strong opinions on this, and want to share them. Agree with me or disagree, that’s ok, but I’m a ‘big picture’ type of guy. And this is one of those times that I think calls for that way of thinking.
Now I’m someone that hates reading a wall of text. So I am going to break down my points into a few separate editorials. And understand, these are all my opinions, this is how I think. I will not be giving a ‘Troy Story’ and telling you it’s facts. Because, in the end, we need to see how each aspect plays out.

Troy Story

First and foremost, let me get this opinion out there. The addition of the Amazon App store to BlackBerry 10 is a good thing! No, I take that back, it’s a great thing!
I am a BlackBerry fan. I want my next phone to be a BlackBerry, and the phone after that to be a BlackBerry. We have seen BlackBerry market share drop since the advent of BB10. Now, all of us using a BB10 have no problem saying that BB10 is the best platform out there, by leaps and bounds, and we mean it. In my opinion, nothing else even comes close.
But the sales have been lackluster. And that’s putting it politely.
There’s been one major complaint, all along. A lack of apps.
“BlackBerry doesn’t have apps”
We’ve all heard it. Non-stop.
BlackBerry included this great little thing in BB10, the android player, that gives us access to apps. And in the beginning, it was rough. We had to sideload. Much didn’t work. And as time went by, it got easier and better. Now, we can install app stores to our phones and install directly. Now nearly everything works, and works well. It’s a different world.
And still the trolls call out “no apps” because it is oh so difficult to download an app store and press ‘install’. (Insert sarcasm)


And once again, BlackBerry has defeated an argument against it. By having Amazon App store pre-installed.
The ultimate goal is to get BB10 in the hands of the masses. A major hurdle has been ‘the app gap’. And sorry trolls, the app gap is closed.
Now, I’m sorry, I must go away for a bit. But I’ll be back later tonight with my second installment.
Working titles, “The Trolls” or “Umi, Meenie, Minie, Moe”


BlackBerry Elite Founder & Owner of UTB Blogs and UTB Geek. When I'm not talking or writing about BlackBerry, you'll find me using my BlackBerry.

  • xBURK

    Good start Brad.
    Here is my take in a nutshell.

    This is all part of a plan to get Carriers on board come November. Carriers can’t risk another situation like 2013 and Mr. Chen needs something to prove they’re fixing the app gap plain and simple. The number one goal is get the user base up. Once that happens…..well…..we all realize what happens after using BB10. No going back.

  • web99

    I agree with that point Brad. If you look at the BB10 launch, there were a lot of missed sales opportunities because popular big-named apps were missing. They were also a lot of phones that were returned due to the same issue. By having a pre-installed Amazon App Store it takes away the “not enough apps” argument.

  • ital1

    In my opinion, the negativity and fear is illogical. I believe that BB10 users want native apps first and Android apps second; to me, this move is to fill the gap for big name consumer apps in which the developers decided not to create a native version, and/or decided not to port their Android app – Netflix, Pinterest, Tumblr, etc. That being said, I don’t see how native developers are going to be affected.

    Amazon is a goliath and having their name associated with BlackBerry is quite the vote of confidence. Aside from their app store, there is also potential for joint marketing efforts etc, which could lead to increased sales, which then should lead to increased native development and so on. This is a great move, well beyond the addition of 240,000 apps; there definitely is a bigger picture to this and thanks for the post.

  • wkrgr

    Totally agree with you Brad. I myself prefer to go native. If I can find it in BlackBerry World I’m picking it up, if it’s Built for BlackBerry even better. Now sometimes I need an app that cannot be found in BBW, like my Bank’s app, so it is really wonderful that I can get this app original to android on my BlackBerry 10 phone. Some people have an opinion that there’s no place for android apps on a BlackBerry, I don’t think that way. I think that greater choice and more options is always a good thing, and if you don’t like these apps on your phone, simply don’t install them.

  • newcollector

    I think you have once again nailed it, Brad. Totally agree with you. For BlackBerry this is a real marketing positive because many people still do not know that BB10 can run Android apps. I do not have many loaded, maybe one or two, but for others this can be a big deal. Maybe Umi will now come to his senses and not have to put up with a crappy Android OS by coming back to Black!