Anyone who has used BlackBerry Messenger (BBM) knows what an awesome and powerful communication tool it truly is – whether you’re on BlackBerry, android or iOS it makes no difference. Given the issues that have recently come to light with other communications apps like WhatsApp, which tracks you and is prone to hacking, BBM provides you with some peace of mind.
Fortunately it doesn’t stop there- it would appear that John Chen’s efforts to monetize BBM could really gained some traction in the African market, specifically South Africa. There are 26 million users of BBM in Africa with the majority coming from Nigeria and South Africa. According to a recent article numbers reveal-
“almost 10 million visits to the BBM shop on a monthly basis and more than 26 million ad requests every day. These numbers have pushed Africa’s position into one of the major markets where monetization strategies are being rolled out and adopted.
Blackberry recently announced plans to launch mobile payment in Africa. The project will introduce a mobile transaction platform on BBM through which users can transfer funds or airtime with the same level of ease used to transfer files and images. The project will allow the company to push growth and enhance its presence in the emerging markets in Africa.
The project will initially be launched in Nigeria where BBM already has a substantial number of users before expanding to other countries. The company reported that more than half a million new users join BBM every month.
The new mobile payment service is expected to help push bigger margins. Blackberry also revealed that the two major markets in Africa are also among the top revenue-generating markets in the world despite the fact that they are viewed as developing markets. They are therefore some of the most opportunistic markets for the company.”
Given the recent success of the Priv in the handset business, monetization of BBM, BlackBerry’s recent purchase of Good further solidifying their dominance in the EMM/MDM market, and continued success of QNX, it appears that John Chen’s ‘4 pillars of restructuring‘ will soon be hitting on all cylinders!
With all this positive momentum, isn’t it about time you came #BackToBlack?