Actions Speak Louder Than Words, Please Inform Tim Cook


A short time ago, Tim Cook spoke at the White House Summit on Cybersecurity and Consumer Protection, making strong commentary aimed at Google and Facebook and their privacy and security practices. It sounded good and provided Apple with even more free publicity.

Unfortunately, it was all fluff.

I wrote earlier about how the quickly iOS 8.4 was jail broken, and later about how Apple actually has the worst record in security among the modern smart phone OS’s. In my opinion, both these completely contradict Tim Cook’s self promoting speech.

But neither of these examples are as black and white as what I stumbled across today. Let’s look at another sound bite from that same function by Apple’s CEO.

“Some of the most prominent and successful companies (in Silicon Valley) have built their businesses by lulling their customers into complacency about their personal information. They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.” -Tim Cook

Again, this sounds great, until you realize that the company Tim Cook runs, the company that just pushed it’s Apple Pay agenda to the UK after a lackluster roll out in the US, was just granted a patent that completely contradicts Tim’s words. What is this patent? It is a patent to deliver ads based on what the user can afford. Specifically;

“Method and system for targeted advertising of goods and services to users of mobile terminals, based for example on the users’ profile. Goods and services are marketed to particular target groups of users sharing a common profile which may be selected to increase the likelihood of the users responding to the advertisements and purchasing the advertised goods and services. The common profile of users may be based on the amount of pre-paid credit available to each user. An advantage of such targeted advertising is that only advertisements for goods and services which particular users can afford, are delivered to these users.”

Apple wishes to advertise to users, by profiling them in to user groups, based on the amount of pre-paid credit available to them. If you ask me, it sounds like Apple is gobbling up everything they can learn about you and trying to monetize it. And all the while Tim Cook accuses the competition of these actions while pretending Apple is not doing the same thing.

Nice diversion tactic Tim.

Source: CBS, Ubergizmo, Patent Filing


BlackBerry Elite Founder & Owner of UTB Blogs and UTB Geek. When I'm not talking or writing about BlackBerry, you'll find me using my BlackBerry.

  • ray689

    Apple is one step ahead of that patent. They have already gobbled up the data and now they will use it. It’s been said that they have over 1 billion in their credit card data base. More than amazon. Guess the Candy crushers have been buying a lot of lives in the game.

  • nnik

    Now that Apple has a look into the idiots wallet they will price products accordingly

    • jrohland

      nnik, it is much more sinister than that. They will manipulate what the sheep buy to be sure they have money for purchases of apple products. The only thing apple is good at is control through advertising.

  • DonMariano

    Joseph Goebbels and Edward Bernays would have been proud of Steve Jobs and the legacy he forged as CEO of Apple.

    • Brad

      You’ve been reading Biggly haven’t you? Lol

  • DonMariano

    Yes, I do read Bigglys posts, but I’ve been doing my own research too.

    • Brad

      Shocking isn’t it?

  • DonMariano

    Yes I do read Bigglys posts, but I also do my own research.

  • ital1

    Hypocrisy at its very finest. With having about 1 billion payment cards in its iTunes database, it was only a matter of time that they would find the way to monetize it. I bet they will argue that it is no different from your bank offering you products and services based on the same criteria.

  • johnadeleon

    “A short time ago, Tim Cook spoke at the White House Summit on Cybersecurity and Consumer Protection”, that statement in and of itself, doesn’t add up… #JustSayin lol

    • Brad


  • BB Racer !!

    Apple Carve Out of your wallet !

  • Canuckvoip

    That’s just plain ugly.

  • Anthony

    Apple’s job isn’t finished until every credit card you have in Apple Pay is maxed-out. locco_smiley_8

  • bartron

    What hypocrites. Hopefully it will determine that users can’t afford Apple products. :-D

  • web99

    Nice post Brad,

    Once again Apple’s CEO Tim Cook displays hypocrisy by doing the same thing that he is criticizing other companies for doing.