With The Samsung Galaxy 6 A Flop, Who Needs Who More – Android Or BlackBerry?

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When the SG6 was announced with it’s, erm, ‘interesting’, policy of removing the SD card slot, adding, well, not very much at all and attempting to follow the iPhone pricing structure of scamming customers as much as possible for more and more memory to hold that nice chunky OS plus all that lovely bloatware, we did say there was every chance it would go the same way as the SG5, which was a big enough disaster for the head of Samsung’s Mobile Division to get fired.

Today I woke up to the news the Samsungs profits had fallen 8%, in line with warnings earlier this month.

Why? Well, despite Androidian trumpeting (and it will all be forgotten now), the SG6 followed the same path as the SG5, HTC One M8 and HTC M9, a quick rash of initial orders and then a drop off a cliff. Indeed, as we reported in May, there were, apparently 20 million pre-orders but only 10 million units sold.

And a sales forecast of 70 million.

That’s rather a HUGE miss on budget. And, before any plank attempts to shout ‘ah yes, but how many did BLACKBERRY sell in that time, eh?’, it’s irrelevant. If BlackBerry sold 2 Passports but only budgetted for 1, that’s still 60,000,001 ahead of Samsung.

Indeed, this is, according to the BBC, the fifth straight quarter in a row where profits have fallen with the mobile division reporting a staggering drop:

Profit for the mobile division though fell to 2.76tn won from 4.42tn won a year earlier.

And remember, this is with Samsungs HUGE marketing spend, ridiculous carrier support (I personally had half a dozen emails demanding I ‘upgrade’ to one) and sales rep bonus schemes (which of course don’t exist (cough)).

So, what was the reason for this epic fail?

14 hours ago the BBC gave the reported reason from Samsung as:

Samsung said that sales of its Galaxy S6 smartphone fell short of expectations because the company could not meet the demand for its flagship model.

However, just a few hours later Samsung let the cat out of the bag and let it roam across the floor and up the curtains as Mobile World reported that Samsung now said that as they had so badly underestimated the demand for their products – remember, THEY forecast 70 million as a sales figure and sold 10 million – that they would be:

Seeking to recoup losses by cutting the price of the Samsung Galaxy S6 and the S6 Edge. “The sales momentum for high-end products will be maintained by adjusting the price of the Galaxy S6 and S6 Edge,” the company said.

So, to summarise, Samsung have a product that is in such HUGE DEMAND that they couldn’t keep up so are cutting the price of it to sell more.

Yeah… right.

What with HTC floundering, Samsung flopping, Sony also today reporting a large drop in their mobile division, the Stagefright bug, and an OS which is, frankly stuck, I’m really beginning to wonder…

Who needs who more, Android or BlackBerry?

Bigglybobblyboo

Bigglybobblyboo is a legend almost nowhere at all. He is a founder member of UTB and spends his spare time taking out his anger at the world with a fishfork and a spatula. He is also a Cribbage Master, having won 1 fight online as the other guy refused to turn up out of fear for his life.

  • Blackjack

    ACCEPT THIS AS PUNISHMENT FOR ATTEMPTING TO TELL PEOPLE THEY DON’T WANT OR NEED AN SD CARD SAMMY!!!

  • johnadeleon

    LOL! All I am saying is that I know Tom Brady doesn’t like Samsung anymore… lol! #Deflategate

  • bartron

    HTC also reported losses. I believe LG reported flat numbers.

    Apparently, people are flocking to cheaper Android phones made by the Chinese makers, which proves what I’ve been saying for a couple of years: Apple and Samsung are like SGI and Sun were in the 1990s, and the Chinese phone makers are like the PC makers were in the 1990s. The PC makers started out by making cheap computers, and then increased the quality of their computers as they wiped out the workstation companies like SGI and Sun.

    History is repeating itself.

  • Anthony

    It was a stupid move by Samsung to remove the SD card. locco_smiley_8

    Companies like Apple, Samsung, Google, etc are all forcing their consumers to rely more on cloud computing…and data plans are not unlimited and usually expensive.

    However, there was more interesting news today. The former Top Gear hosts made it official, their new car show will be on Amazon Prime and Amazon has ties with BlackBerry right. What about 1 free year of Prime with the purchase of a BB10 device. locco_smiley_29

    • I agree! Proper Top Gear + Amazon Prime + BB10… obvious winner!

  • mrabody

    Smart phones are now a mature technology. As long as each new model represented a substantial advance in performance, specs, or design over its predecessor people were happy to upgrade every year or two. If their current phone meets their needs they’ll continue to use it rather than rush out and buy the latest model. BlackBerry was the first to suffer when it introduced BB10 and discovered the demand wasn’t there. Similarly Windows phones haven’t been able to gain real traction, and now the high end Android handset makers are feeling the pain. So far only Apple has bucked the trend and I can’t see that continuing once demand for their larger phones has been sated.

  • Robert

    I never could figure out why someone would want a phone without removable media. I wonder who the rocket scientist was that came up with the idea do as Apple.

  • Rog518za

    I’ve seen first hand that people don’t seem to care about mobile security, until it happens to them, unfortunately. They buy what’s popular, unfortunately that’s not a BlackBerry. I can’t wait to get my hands on a Slider!

  • Tracmila

    As Chen said “the market will come to us”. Lol

  • Alan

    No SD card?! No way! I just bought a 128GB card for my Passport. Go BlackBerry. Loving my Passport. Keep it coming.

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