I had a quick conversation with a co-worker today about his phone. This person is pretty tech savvy, but is always looking for the best phone to fit his “needs.”
The kicker though is that he REALLY likes BlackBerry, and has owned a lot of BlackBerry phones – but in the end, he doesn’t end up using them because they don’t (always) have the most updated specs. Based on our conversations, here’s what he would like in his ultimate smart-phone:
– full touch screen, at least 4″
– bright, vivid “eye catching” screen
– good – great rear-facing camera
– “OK” front facing camera (at least 3 mp)
– All day battery life
– Fast, efficient OS
– Least important – according to him, App availability
As BlackBerry fans, you have 30 seconds (though you won’t need that much time) to list at least two. Ready? Go……………………….What did you come up with?
Here are my 3: Z30, Z10, Z3:
His responses – z10 and z3 “underpowered” notquite the battery life he “would like.” For the Z30 – has everything, but the OS “lags,” and the AMOLED screen isn’t “vivid” enough for his taste. Also, all 3 don’t have the best battery or chipset or antenna that they could have that would “make them better.”
Here’s the thing, though. Show of hands, how many of you with the newest OS (10.2 or 10.3) have seen lag on ANY of the phones I listed above that HAVEN’T BEEN the result of the user doing something weird on the phone (bad app, half-baked OS install)?
Why SHOULD BlackBerry be putting in the “newest” chip/processor/antenna into their devices when the devices already run excellent without those things? What if the device DOESN’T run better with the “latest and greatest?” I’m pretty sure that the BlackBerry R&D squad is able to get their hands on latest and greatest things to try out in the devices. Often, the newest isn’t the most stable anyway. Might as well wait for the next version that could potentially be more stable, right?
You can’t have your cake and eat it too (yet). If you want a bright, flashy screen, you have to sacrifice battery life, because most devices aren’t made large enough to have a big enough battery for the extra power needed. If you want a high res. camera, and 1080p recording abilities, guess what? That will effect your battery life!
Want to know a secret?…Listen close…The Z30 takes this into consideration by having an AMOLED screen – while not quite as vivid, it is still a stellar screen, and uses less battery life.
Alas, that is still “not good enough” for “spec” lovers. The thing that separates them from any other user is that they are willing to sacrifice an excellent phone and go with a substandard one with less battery life just because the substandard phone has the “latest” antenna and chip-set. My question is why would you do that? Every time I ask that to a “spec lover” type user, they can’t give a solid answer, and just go back to talking in circles about specs, and how it would “theoretically improve” the device.
BlackBerry ignoring the “Spec War” is a smart, savvy business move. Otherwise BlackBerry would just be wasting development time and money chasing phantom, theoretical “improvement.” They would constantly be in a no-win situation no matter what newest fancy-pants chipset / battery/ antenna goes into their device.
To quote the impeccable Henry Ford:
Thanks for reading! Hit us up in the comments below on what you suggest the “ultimate smartphone” should be, and what you think about “Spec Wars.”