We’re approaching the quarterly ritual that BlackBerry users have come to anticipate with conflicting feelings of hope and anxiety. Yes folks, I’m talking about the BlackBerry quarterly report.
It’s quickly become a familiar ritual, at least for me. We all know that BlackBerry under Chen is working overtime to right the ship and bring it back from the brink. And so far he’s done a fantastic job, executing quickly on multiple fronts and meeting with a good measure of success.
Between the last report and the one upcoming, we’ve seen the announcements in all four divisions – from promising numbers on the BES 10 EZ Pass migration front, BBM cross platform downloads breaking 100 million, new handset devices (and promising sales of the Z3 in Indonesia), and a new Auto OS from QNX with a focus on safety.
Given the blows that BlackBerry has suffered from mistakes in the past, one might think the tech media would carry the narrative of a plucky little company that hasn’t given up and is making all the right moves. Add to this the recent spate of mobile horror stories that have popped up involving massive breaches of security in the mobile world – fake malware infested apps, ransomware, et al – and you could be forgiven for thinking that this would work in BlackBerry’s favour in the eyes of the tech ‘gurus’.
But you would be wrong. It’s a familiar, repetitive pattern that we’ve come to expect and this time will be no different I’m sure. Everyone in the tech media will zero in on the handset (‘devices’) division and the raw numbers because that’s obviously the weakest division currently and they need to find the negative spin. Despite any success the Z3 received in Indonesia, the numbers still won’t come close to the volume of Samsung or Apple.
And that’s all that will matter. If I didn’t know better I’d guess that most ‘journalists’ covering BlackBerry’s quarterly report have already written their negative articles with a series of X’s as placeholders just waiting to be filled in with the data BlackBerry provides on the Thursday following. And then spun as a sign of BlackBerry’s ongoing impending doom.
So let’s not be surprised when it happens, and be prepared to hit back with the good news that will go largely unreported. We’re in the opening stages of the 6 – 8 quarters Chen forecasted to turn the company around, and things are looking bright indeed. But don’t let your guard down when it comes to the anti-BlackBerry FUD brigades. They haven’t given up, and are sharpening their knives as we speak. They continue to work towards BlackBerry’s demise and carving it up for a firesale of patents, QNX, MDM, etc that their competitors can snap up on the cheap.
Despite their protests to the contrary, BlackBerry is an appetizing smorgasbord from that perspective, but not if it remains intact.
Anyway, what surprises do you think will come out of the quarterly report? Will Chen formally announce any new strategic partnerships in health or automotive? BBM Desktop or BlackBerry Blend? Sound off in the forums and share your thoughts.