Users Proclaim Android & iOS Boring

 

boring: not interesting; tedious.

Bold

There was a time that people proclaimed BlackBerry boring. Back on our old Java powered legacy BBOS devices, I might half agree with those that said it. Why would I, a self proclaimed super-fan agree with such a thing? Well, because I read the definition above. By the time we got to BBOS 7, the platform wasn’t very interesting anymore. We had gone through much of the major updates, only to see small rudimentary updates. The majority of the OS remained the same, with typically visual cues changing on the stock OS. Honestly, many of us would immediately load those so loved themes on to our devices in order to add something new or exciting to it. Yet our BBOS devices weren’t tedious. They were far from it. In fact, there was no other mobile device more efficient than our BlackBerry phones, and that was the reason most of us stayed on the platform while so many exciting things were happening over in the worlds of Android and iOS.

Passport(1)

But times have changed. BlackBerry has created a new OS. Tossing aside the framework of the legacy BBOS, BlackBerry created a whole new OS from the ground up. BB10 suddenly brought the exciting features of the other platforms and combined them with the efficient communications of BlackBerry. BlackBerry users were no longer bored.

And in the world of iOS and Android? Well, they became boring. The operating systems are now old. iOS is currently the grandfather in terms of mobile OS’s. It is the oldest of the current OS platforms on the market, and much like BBOS before it, it is showing it’s age. While BBOS 7 just wasn’t capable of running the apps which it’s competitors were, iOS is finding itself limited in terms of capability. Now, much of those limited capabilities are limited by design. Apple chooses to limit those items that can make Apple money, to only being utilized in such a way that it makes Apple money. But the end result is the same. iOS users have phones who are stuck at one moment in time, while competitor platforms race past them. While iOS seems to be unconcerned with catching up, it seems that Google has decided that catching up is the way to move forward. Looking at Google’s
latest I/O conference is all the proof you need. Security improvements, a new messenger app, a new video chat app, an assistant along the lines of Amazon’s product that’s now entering it’s second generation. There was just nothing new.

I know what you’re thinking, these are just the ramblings of a BlackBerry fan spreading his bias that the other platforms just aren’t as good. The problem with that assumption is that I’m not the only one saying it.

galaxy-s7-edge_gallery_right_gold_s3

Earlier this week Mashable posted an article very succinctly titled “Android is boring”  In the post the author longs for the “sizzle”. She points out that such things as the new security enhancements in Android are a welcome addition, but that there is really nothing to be excited about. She points to something that should make us realize Google agrees with her. The author states that the Google I/O conference presented some “compelling” new products, while recognizing the fact that these products are Google’s response to competitor’s products. An Android user, after Google’s event giving a sneak peak of what’s to come, is left wanting. She’s left wanting the sizzle, that her platform of choice is now lacking.

Meanwhile over in iPhonia Yesterday CNET posted an article with a very lengthy title, “I’m ready to ditch the iPhone for Android N (and I want Apple to show me why I shouldn’t)”. This iPhone user had a very different reaction to Google’s I/O. And of course this is understandable. iOS, as I stated before, has been left behind. Yes, this has been by design, but the end result is the same, iPhone users are now left behind. The iPhone using writer of this article puts it in very blunt terms. “The iPhone SE looks like a great gadget, but I’m not convinced that it’s the upgrade I’m looking for. It’s just a faster version of a phone I’m already bored with, right down to the form factor — and I’m reluctant to double down on a device that already feels dated.” And iPhone users are left justifying their choice in phones, sounding much like BlackBerry users four or five years ago. If you don’t believe it, simply look at the comments in the CNET post. It’s very eye opening. When we BlackBerry users were arguing why we chose to stick with legacy BlackBerry, we had a very valid reason in that we prioritized communication, and yes, even legacy BlackBerry beat the other platforms in that area. While many of the comments by iPhone users in that post will make you realize that there are many iOS users that are obviously clueless about the functionality of other platforms, you will also see that their best argument for sticking with the platform is that iOS gets some apps first.

And what of BlackBerry? I’ve seen so many BlackBerry users over social media upset that our two upcoming BB10 updates are security based. People wanting new features, claiming that BlackBerry has given up on BB10. I’d like to suggest a different way of looking at it. BB10, as we all know, is amazing. Nothing else comes close to it in terms of speed, efficiency, or security. No other UI is as intuitive as BB10’s. Those are the very areas that Google is attempting to improve on Android. With all their resources, Google, whether they realize it or not, is trying to catch up with BB10. Apple should be hoping to catch up with Android.

We know that the mobile market is currently infatuated with certain apps. Some of those app developers, most notably Facebook, which owns WhatsApp and Instagram, have chose not to support BlackBerry, and that has been a major strike against BB10 since the beginning. BlackBerry has chosen to support it’s users that want those apps by providing users an Android option, while third party developers have given us very nice apps to access those social networks from out devices. Times are changing. Those fans of Android and iOS are growing bored. Apple has recently seen a double digit drop in sales. It is only a matter of time before these users start to look elsewhere for a better experience, and we can be here to point them in the right direction. The direction of a platform which places user experience and security first. A platform where they can do everything that they are doing now, but do it better. That platform is BB10.

Brad

BlackBerry Elite Founder & Owner of UTB Blogs and UTB Geek. When I'm not talking or writing about BlackBerry, you'll find me using my BlackBerry.

  • shaun

    While I agree with most of the article, yesterday I went down memory lane and used my Nokia N9 and BB10 works like Meego and yet Meego had a whole lot of features not brought into BB10. Meego started the gesture based OS but sadly because of consumer lack of imagination they decided to buy boring OS’s

  • georgegill

    On point, until one uses BlackBerry 10 OS you won’t understand why we put our heads on the block that this OS is the best in the business. The user experience is unrivaled in so many ways. Apps don’t make an OS. If there was no Facebook, whatsapp or Instagram then what? Apps and the popularity of an OS doesn’t not make it the best nor the most efficient. This past weekend i was with two friends one uses an LG G4 and one an iPhone 4s and they had one complaint ‘these phones have horrible battery life ‘ and i started schooling them on BlackBerry 10 and what an efficient OS it is. They couldn’t get their eyes off my BlackBerry Passport and how awesome it is. Truth is Android and iOS are the ones playing catch up, the reason why BlackBerry 10 is not outselling these platforms is because of the negative perception which the mighty Android and iPhone dollars have created in the media and not because it’s inferior. BlackBerry 10 and it’s capabilities is a threat to them. QNX the platform which BlackBerry 10 is based on is versatile and if you read about it’s capabilities you’ll understand why BlackBerry bought QNX and why it will surpass all other platforms in the future of iOT!

  • jrohland

    Am I bored with my hammer? I don’t think about it. The hammer is a tool used to build, maintain or repair something. My Passport is a tool used to build, maintain or repair relationships with other people. Which is done by communication.

    I care about contact information for people, appointments with people, reminders of important events to people, coordination of meet ups with people, securing the private data belonging to people and research of needed information for people.

    You may notice none of those things are concerned with the tool I use being interesting. What’s important for me is how well my Passport helps me with my personal and business relationships. To that end, I want a phone which stays well connected, has best in class communication tools and wonderful sound on voice calls.

  • RobcThbay

    Just curious about something. Did Apple ever get iOS to actually multi-task, rather than just task swap? It seems like they’ve been promising that iNnovation for a while.

    BB10’s ability to multi-task is amazing. I find myself actually using my Passport more than my laptop these days.

  • TRUENORTH

    My only concern about BB10 is, oddly, Google. Blackberry has chosen to basically stick with the version of BB10 we have enjoyed over the last couple of years. Yes there have been updates and ‘improvements’, but no real additions to functionality. In the mean time, over at Google, they have obviously been watching BB10 and copying it’s best features.

    So what happens when Android is offering the same or similar features that BB10 is offering? How does BlackBerry kick start development of new features for BB10 from a dead stop? How does BlackBerry either hold the high ground or even worse try to regain it as Google surges ahead with their billions of dollars for development, while BlackBerry is forced to cut staff coffee and reduce the number of pencils on every desk in an effort to fund new developments for BB10? With Google charging ahead at full speed; with their R+D departments copying or even besting BB10’s best offerings, how can BlackBerry, still operating in the red, muster the cash, the talent, the imagination to hold on to their position of best O.S. let alone make it even better? Will it be a case of ‘the race is on!’ or will BlackBerry, through it’s inattention to BB10 development, be forced to play ‘catch-up’ in a technological and financial race it cannot win?

    Or is this lack of attention to and planning for, the future of BB10 part of an inside plan to allow BB10 to languish?

  • Anthony

    Android and iPhone is boring for 2 reasons
    – Android and iOS users are boring
    – Android and iOS are toy operating systems
    locco_smiley_10

  • iOS and Android are boring..

    1. Both are really boring.
    2. Read no. 1 again..

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