Turning Good News Into Bad

BlackBerryLtdBBRYShipmentsUpButFullRecoveryYetToBeSeen

Yes sir/ma’am.

No good news must be allowed without a twist when it comes to BlackBerry.

I’m normally pretty grumpy on Monday, but the biased, manipulative handling of BlackBerry news always finds a way to make me grumpier. Thankfully I consider myself fortunate to be able to let off some steam here.

Today, it’s Bloomberg.

Numbers Back BlackBerry’s Comeback Plan

Bloomberg comes up with a video entitled “Numbers Back BlackBerry’s Comeback Plan”

Good news right?

No. There must be a but.

Gerrit De Vynck

They [BlackBerry] had a 15 percent increase in the second quarter. That means they shipped about 200,000 more phones than they shipped in the first quarter, which SOUNDS like good news but we have to look at it in the context of compared to last year. That’s 78 percent fewer phones that they shipped compared to the same time last year.

Why Gerrit ? Why must we put on blinders and not look at an obvious rebound? Why must we deny reality? Last year was before John Chen arrived, which was December.

BlackBerry is on the rise; just shut up and admit it.

Does he know anything about what he is talking about? Admittedly no.
When asked “Do we have any details on the models of phones that are selling well?”

Gerrit replies:
“I don’t actually have any detailed information…”

OK SO WHY ARE YOU EVEN MOVING YOUR LIPS??

Then we get this babble:

Gerrit: “One thing I want to point out is that John Chen brought back the BlackBerry Bold” (as they show a Q10 in the video)

Interviewer: “That’s the phone with the keyboard right?”

*Face palm*

The takeaway?? BlackBerry hasn’t advanced since the BlackBerry Bold. That’s what Gerrit wants us to believe, and will unfortunately be what investors believe, and they’ll invest accordingly.

This is when I hit the little X at the top of the screen, not caring to waste another second on these fools acting like experts.

A bit later, we find the media parrots referencing this interview, adding their own twists. As an example, Tech Insider, added their own interpretation. After the obligatory stock photo of an antique BlackBerry (above) we have this title:

BlackBerry Ltd (BBRY)’s Shipments Are Up; But Full Recovery Is Yet To Be Seen

BUT!! The butts had to add another but. And not a very good but. But full recovery is yet to be seen; so we need FULL RECOVERY to consider BlackBerry a good investment??

My conclusion ? They are all buttheads. There I said it. When the recovery is complete they will all find that their heads have been up their ….for the world to see. Not a pretty picture.

Blackjack

I am a long time BlackBerry user and fan. Beginning with the 7520, I have recognized the value of subtle productivity enhancements in BlackBerry devices for business communication and have never since strayed. Even when the iPhone took the market by storm, I was unimpressed, because it did nothing to help my business needs. Currently enjoying my one handed dream phone, the Classic! BB10 with a toolbelt! Today I contribute to UTB whenever I feel that I can help enlighten someone on the benefits of using BlackBerry over any other platform.

  • razrrob

    There’s no winning BJ.

    If they don’t spin this then they go on about a snapshot of the market share (ignoring that Apple is trending down and BlackBerry up), or old news about app availability, or totally IGNORE the Swiss cheese security. Gerrit just doesn’t get it…

  • Bigglybobblyboo

    And of course when the recovery is well under way they’ll pretend they said it all along… but we’ll remember.

  • web99

    It’s the trend these days for the mainstream media to cover any positive news regarding Blackberry with a negative spin.

  • nnik

    yup….. you’re right, it’s a constant struggle to educate people about all the negative press spit out by click-whoring blogs. Face it negativity gets more attention.

  • BB Racer !!

    Did I spot an iDiot.at Bloomberg ?? …and they pay this guy …to not know what phones were sold …..and hey this Butt Bloom is officed in Toronto….did he bother to mention that the BlackBerry is out selling the iPhone in Toronto …. can’t wait for this boy to report the BlackBerry earnings !!

  • TRUENORTH

    Good article B.J. BlackBerry reviews are just like movie reviews. The authors feel that the worse the review the better they look as news providers. They feed off each other and feel secure in their ignorance. It will be interesting to see how they squirm out of this anti-BlackBerry diatribe when the situation is reversed and Apple et al are in trouble.

    “Just you wait ‘enry ‘higgens. Just you wait!”

  • veeru789

    Nice article BJ. The but of the Butts LOL

  • Good article BJ! Well done. It’s amazing how the mainstream news spins everything about BBRY negatively. If BBRY’s stock price reaches $45/share and they’re selling millions of devices and the other divisions are firing, they’ll say “But is this all smoke and mirrors?”

    Nobody has the guts to have a different opinion. They’re all pack animals.

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