Just one week ago we wrote about Samsung’s Ultimate Test Drive being offered to iPhone users. This program targets current iPhone users, allowing them to try out a new model Samsung phone for 30 days for $1.
Samsung marketing has been known to go directly after Apple’s iPhone but this program was taking this rivalry to a whole new level. Is it indicative that Samsung believes their devices are so much better than the iPhone and they believe that iPhone users will flip if they just use a Samsung? Is it an act of desperation since Samsung has had such a hard time meeting their sales plans? I believe it’s both.
Now Samsung is taking the test drive a step further. They’ll pay those users that decide to switch devices.
Users that take the Ultimate Test Drive, and purchase a Samsung phone, are now eligible to receive $100 Google Play credit, and can receive an additional $100 if they trade in their old iPhone.
This $200 offer surely gives the program more of a taste of desperation than anything.
I’d like to see an iPhone user that completed the 30 day Samsung Ultimate Testdrive, then use a BB10 device for 30 days. A true comparison between the three platforms? I believe there would be a definitive winner.