Press Release – BLACKBERRY’S FIRST POWERED BY ANDROID SECURE SMARTPHONE IS NOW AVAILABLE FROM OPTUS IN AUSTRALIA

Waterloo

This just in.  BlackBerry have released the following Press Release for their Australian Market:

PRIV Delivers the Best of BlackBerry Privacy and Productivity to the Largest App Ecosystem

February 3rd, 2016

Sydney, Australia – Feb 3, 2016 – BlackBerry Limited (NASDAQ: BBRY; TSX: BB), a global leader in secure mobile communications, today announced that PRIV™ by BlackBerry®, the first-ever BlackBerry smartphone powered by Android, is now available from Optus in Australia.

 

From Thursday 4th February, the PRIV will be available to Optus Business customers and online to consumer customers on a range of post-paid plans.

Combining the best of BlackBerry’s productivity, security and privacy features with the wide world of Google Play™ store apps, PRIV is the epitome of form and function. It has been engineered with the world’s finest technology and packaged in an ultra-thin device – including a dual-curved screen, touch and physical keyboards, state-of-the-art 18MP camera, and long-lasting battery – with unique tools that allow users to manage and control their privacy.

A New Standard for Security and Privacy
PRIV has been designed with security at its core, building on BlackBerry’s legacy of security and keeping private its customers’ data. Security highlights include:

  • Advanced Privacy Controls:The exclusive DTEK™ by BlackBerry® app for Android™ monitors and reports on application access to the microphone, camera, location and personal information, enabling users to be confident that their personal data is being kept private. Users can know at a glance when their privacy could be at risk so they can take action to improve it.

 

  • Secure Hardware:BlackBerry’s hardware root of trust, a unique manufacturing process, injects cryptographic keys into the device hardware, providing a secure foundation for the entire platform.

 

  • Verified Boot and Secure Bootchain:Keys have been embedded to verify every layer of the device from hardware to OS to applications in order to make sure they haven’t been tampered with. Additionally, thousands of modifications were made to harden the Linux kernel with numerous patches and configuration changes to improve security.

 

  • Fully supported on BlackBerry’s EMM Solution:PRIV can be integrated with our leading EMM solution, BES 12, which offers cross-platform management of PRIV and other devices; providing a full end to end security solution and secure collaboration applications for business users like Secusuite for secure voice and WatchDox for secure file sharing.

 

A New Standard for the Slider Form Factor

As part of BlackBerry’s cross-platform strategy to provide a greater choice of secure solutions to its customers, users will see a seamless merging of key BlackBerry 10 productivity features like the BlackBerry Hub and BlackBerry Calendar into PRIV. Additional key features include:

  • Full Android App and Ecosystem Experience – PRIV brings incredible new features to the Android platform and gives users full access to over one million applications: whether it’s Instagram, Spotify, Uber or BBM®, you’ll find it on Google PlayTM.
  • Best of Both Keyboards – offers the freedom to choose between a virtual keyboard or a physical keyboard for speed and accuracy.
  • Tough and Beautiful Screen – A stunning 5.4-inch immersive dual-curve OLED display offers plenty of room to work or play with rich colors, deep black levels and less power consumption. At a resolution of 2560×1440, it sports an incredible pixel density of 540 PPI – 4x the amount of pixels of a standard HDTV. Along the screen’s curved edge is the Productivity Tab that provides an “at a glance” view of the most pertinent info from BlackBerry Hub, Calendar, Task, and Contacts.
  • Full-day Battery Life PRIV has a 3410 mAh battery with enough power to work up to 22.5 straight hours of mixed usage*.
  • State-of-the-Art Camera – Engineered to deliver professional looking photos with minimal effort, an 18MP camera, certified by Schneider-Kreuznach®, integrates technologies commonly found in DSLR cameras.
  • Powerful Performance and Expandable Storage – PRIV is powered by the Qualcomm Snapdragon 808 processor, a premium-tier chipset designed to offer consumers a superior and compelling user experience along with peace of mind with Qualcomm® SecureMSM™ technology and Qualcomm® Snapdragon StudioAccess™ content protection. Plus, with 32 GB of onboard storage and support for micro SD cards up to 2TB, the new PRIV gives users the flexibility to add affordable and hot-swappable storage to download, install, capture and share as their needs evolve.
  • BlackBerry® Natural Sound – PRIV comes with powerful speakers and a three-microphone system that delivers a high-quality listening experience. BlackBerry® Natural Sound Technology is built in to adapt Wi-Fi and cellular call sound depending upon phone position and background noise, automatically adjusting volume so users don’t have to.
  • Android™ for Work – PRIV comes ready for work. Android for Work support allows for fast, simple and secure integration with the enterprise environment. Seamless integration with Google Play for Work enables easy access to IT-managed apps.

 

While PRIV will provide a choice in operating system to new and existing customers, the company remains committed to the BlackBerry 10 operating system, and will continue to release platform updates focused on security and privacy enhancements.

 

Availability and Pricing

PRIV will be available online from Thursday 4th February 2016 at www.optus.com.au on a range of post-paid plans. Optus Business customers can also purchase the PRIV outright or on a range of post-paid plans from their account manager.

For more information on PRIV, go to BlackBerry.com/PRIV. Follow all updates to PRIV on the Inside BlackBerry blog (blogs.BlackBerry.com).

* Based on mixed usage scenario.  Many factors affect battery life, including network connectivity, application usage, feature configuration and battery age. Actual results may vary.

About BlackBerry
BlackBerry is securing a connected world, delivering innovative solutions across the entire mobile ecosystem and beyond. We secure the world’s most sensitive data across all end points – from cars to smartphones – making the mobile-first enterprise vision a reality. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Middle East and Africa, Asia Pacific and Latin America. The Company trades under the ticker symbols “BB” on the Toronto Stock Exchange and “BBRY” on the NASDAQ. For more information, visit www.BlackBerry.com.

 

Chaplain_Clancy

Chap has been a BlackBerry user since 2009 when he picked up his trusty new Torch 9800. Since then he has been about all things BlackBerry keeping tabs on the Australian market. As a hobby he also supports an Australian Aged Care organisation as their in-house spiritual practitioner.

  • Chaplain_Clancy

    As much as I dislike both Britney Spears’ music and bragging, why do I hear ‘Oops I did it again’ in my head?

    • Chaplain_Clancy

      Also note that this Press Release comes with another recommitment to BB10.

      BB10 isn’t going anywhere guys.

  • Canuckvoip

    Congrats on all your hard work Chap. You and all the Aussie crew deserve it! The re-establishing of BlackBerry as a brand is not lost on all of us fans… world wide!

  • Wayno

    We did it Chap!!!

    • Chaplain_Clancy

      I know we did mate, but it reminds me of the Passport days. Glad I’m not doing it alone this time round.

      • Wayno

        No, you’re not alone my friend. I am standing right beside you in this battle!!!

  • razrrob

    Excellent job!

    That was a battle worth fighting

  • bambinoitaliano

    Aussie! Aussie! Oy! Oy! Oy!

  • SipoKapumba

    Chap, please remind me. What was the initial position? Optus initially said they would not carry the Priv?

    • Chaplain_Clancy

      The original stance by Optus was that the device wasn’t on the road map for upcoming handset launches. It was the back and forth in the forums which convinced the decision makers to go ahead with the Priv.

      • SipoKapumba

        Thanks. I was following the developments, but somehow forgot the finer details. Congratulations for your good work and I hope the Priv will sell well. What is your guess? Will it be a success?

        • Chaplain_Clancy

          I want to say that this will redefine the Australian market, but realistically I would say moderate success with a big push from us on the ground. This time around we have a greater network of guys who can do that work. Optus may have a change of heart with their hit and miss approach to BlackBerry and this will start the other carriers thinking.

  • itsMac146

    Way to go Chap and Wayno. I have decided that you two are the reason an aussie carrier has it now.

    Couldn’t have don I without you guys.

    • Chaplain_Clancy

      Thanks itsMac146, I’d have been sunk this time around without Wayno picking up the slack. Just have to ensure it sells now.

  • Speedie20

    ‘Hello Waterloo : The Priv has landed in Australia!’

    Well done Chap and all the others who advocated with Optus and BlackBerry Australia to get the Priv released in Australia!

    Now the hard work begins to make its acceptance in the Aussie market a success!

    Cheers,
    Speedie20 :)

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