Yesterday it was reported that BlackBerry had successfully won their suit against Qualcomm, the chip maker, for a very large sum estimated to be around $815 million. BlackBerry is already a stable company and shows good results from the last quarter. BlackBerry has options to make moves with money to help it develop. Of course, the most obvious option is to continue as usual, and the amount will, of course, enable Blackberry to end the fiscal year with unexpected profitability and be very calm.
So, how can BlackBerry take advantage of the money?
If the management wants to make investments to help them make bigger pushes into their plans they could do the following:
- Increase investment in the world of autonomous vehicles. The company has already opened a development center in the past year. Continued development with an increase of resources will allow for a stronger showing than they already have.
- The acquisition of an additional company(ies) that can provide security for IOT devices and thus improve the BlackBerry solution offerings.
Also, the amount of money that the BlackBerry received does not necessarily indicate a change in the company’s attitude, but a correct move could help the company continue to grow.
One of the features I always mention that I would like to see within BBM, is project management. This is for the enterprise version so that enterprise users will be able to perform tasks with goals and display division of labor through BBM. Since they would already be integrated within the enterprise system, everything can happen in one place, it would be much more convenient. A company like Asana or similar companies can certainly upgrade BBM at the corporate level. As well, there are many start-ups that deal with information security and could be used to upgrade the BlackBerry and BBM offerings.
With my opinions laid out, it begs the question, “What BlackBerry will do with such a sum of money that it just fell into their hands?” I assume with the current management it is possible for them to take their time to approach whatever is next on the horizon to ensure success. Could it mean a time for calm and deep thought about the future of society?
What do you think BlackBerry Should do with the money ?