As we all know, these are two big name apps yet to make their way over to BlackBerry even though both are available in the Amazon app store (yes Apple, I called it Amazon app store) and seem to have been blocked for some unknown reason.
So given how inexplicable this is, I took it upon myself to do a little digging and see what could possibly be the reasoning behind this? Why would any company purposely avoid potential growth? I had a quick chat with Netflix online customer service to see if I could get some answers. I won’t bore you with the whole conversation but here are a few snippets from the discussion with Franco of online support.
My initial question was regarding an app for BlackBerry 10 as we all know this would be the ideal for everyone. The response I received was:
The reason is that we don’t support Blackberry right now and that is because of the contract or deal to have the app. From my personal knowledge I know that Blackberry has asked Netflix to get an app some time ago, but I couldn’t really tell you why aren’t we developing it yet Ray. when I mentioned about the deal, it’s because of that, if Blackberry had asked Netflix to develop the app, and we haven’t, could be due to we haven’t gotten into a deal, or several other reasons which I have no access to.
A contract or deal to have an app? What does this mean? Does Netflix want money? Are their subscription fees not enough? Last I checked, any developer can submit any app to BlackBerry World without needing a “deal”.
I then decided to explain that BB10 has the ability to run android apps and their android app could simply be ported over. I also explained the agreement with Amazon to have Amazon app store apps available on BB10 devices. Also questioning why it would be blocked from that Amazon app store for BB10 devices. Franco’s response again:
when I mentioned about the deal, it’s because of that, if Blackberry had asked Netflix to develop the app, and we haven’t, could be due to we haven’t gotten into a deal, or several other reasons which I have no access to.
Again complete disregard for the fact that development isn’t actually required to unblock the app from the place they already developed it for. I realized this was going nowhere fast. I’m just really curious as to what kind of deal Netflix requires before they allow their app? I mean, it must be something amazing given they are passing up on a potential market of more than 10 million or so customers who have BB10 devices. If anyone wants to see the full conversation, don’t hesitate to ask.
Where is the logic?
And this brings me to Instagram. Again another app that many have been able to run on their BlackBerry 10 devices using the Android version and would only require a port and a few tweaks to enable notifications. Due to the lack of response from Instagram many, including myself have turned to third party clients such as iGrann (which by the way, I feel is a superior app and experience to the original).
Recently, looking BlackBerry World, I noticed that iGrann has been downloaded over 6 million times. Yes you read that right…6 MILLION downloads that Instagram could have had. Are all these new users? Not likely but the vast majority would be.
So like I said earlier. Where is the logic? Why are these companies willing to give up such potential and more importantly growth opportunities? I don’t have the answer and I don’t we ever will get it but I have a feeling many of you have an idea.
What do you think? Where is the logic?