With the wearables market experiencing a growth spurt, Microsoft cancels it’s hardware to focus on software.
The Microsoft band has been one of the more intriguing wearables out there. I admit, I’ve thought about picking one up more than once. All the functions of a smartwatch, in band form factor, it seemed great. But I had a few issues that kept me from purchasing it. First and foremost, it didn’t work with BB10. Second to that, I wear a Fitbit, and it works with BB10. Beyond that, reviews of the device were shaky. Beyond that, the device was fairly expensive, and had shaky reviews. Claims of being uncomfortable, of having an awkward UI, and falling apart were rampant. I was waiting for Microsoft to get it right. It doesn’t look like that will be happening.
Instead, Microsoft has killed the Microsoft Band. Microsoft has removed the Band from it’s online store, even going so far from removing the software development kit.
In a statement to ZDNet, Microsoft stated “We have sold through our existing Band 2 inventory and have no plans to release another Band device this year. We remain committed to supporting our Microsoft Band 2 customers through Microsoft Stores and our customer support channels and will continue to invest in the Microsoft Health platform, which is open to all hardware and apps partners across Windows, iOS, and Android devices”
Unfortunately, by pulling the band development kit, Microsoft is ensuring that other’s won’t be working to support the Band.
Oddly enough, Microsoft recently renamed it’s “Health” apps to “Microsoft Band”. Microsoft has seemingly determined that the hardware of the Microsoft Band is not a sound business decision, yet their software health platform is.
Choosing software over hardware.