Leakers be damned!

 

staypuft-man6

Just recently BlackBerry was trying to roll out a beta testing program for Priv owners regarding the Marshmallow build of Android. As with all betas the company asks participants to agree to a non-disclosure agreement (NDA) which basically states the participants will not discuss the program, copy files or disseminate information, etc. In this manner BlackBerry can get hundreds or thousands of eyes looking for bugs in new software, collect and prioritize reports, and work on potential solutions. Once BlackBerry is comfortable with the build they will roll it out to the Carriers. Seems pretty straightforward – a company wants its’ users to have the best possible experience.

Unfortunately, some beta participants have egos that overpower their moral compass and in a quest for their 15 minutes of fame they leak information. Not only was an NDA broken, it harms the BlackBerry Community as those who forward the information, steal BlackBerry’s thunder and dampen the hoopla of the roll-out. The folks who publish the leaked information may not have signed an NDA, but they are distributing ‘ill-gotten goods’. Finally the Community suffers a second time as beta programs become less frequent, software takes longer to roll out, and may contain more bugs when it does.

UTB has consistently taken a stance against leaks and leakers as in the end no one really gains, in fact, there may be reputational harm to BlackBerry.

Which begs the question- what possible motive would a former BlackBerry fansite have for publishing a leak?

The only honest answer is site hits/revenue – at BlackBerry’s expense.

Rob

kayaker co-pilot Tucson, it's a dry heat!

  • Jope28

    Open as well as closed software beta tests have existed long before BlackBerry.

    BlackBerry knows the reality of what happens with each type of beta tests and how often NDA will be broken. All these things are calculated. BlackBerry is a multi-billion dollar company.

    They know exactly what they’re doing with this and am sure they have predicted every single possible type of leak before making the decision to open the beta.

    I personally don’t understand why someone would violate the NDA since being part of the beta will give you some ‘pride’ in seeing when the final product is released.

    Gears of War 4 Beta tester to enjoy the game and to ‘help’ make it better.

  • Anthony

    Releasing the “beta” to thousands…a leak is in the cards locco_smiley_8

  • razrrob

    Maybe I’m the one of the few who thinks that their signature on an agreement actually means something…

    • Anthony

      It went out of style, like the physical keyboard locco_smiley_32

      • Prem WatsApp

        This “lack of style” is gonna come back an haunt us, as a society, and already does.

        Sad that it’s just seen as “lack of style”, instead of integrity.

        Tell that to the interviewer during your next job interview and let us know how you went…

        :-)

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