Ok BlackBerrians, it might be time to get a little bit excited.
Right now the only people who REALLY know how well the Z3 is selling in Indonesia are Foxconn and BlackBerry themselves. The local carriers have a good idea and we’ve been picking up good vibes on the outside from the length of the queues we’ve been seeing and the price hikes independent retailers are managing to justify of up to 40% – you don’t get those sales on a product nobody wants.
So, when our leader extraordinaire, BlackBerry’s head honcho John Chen, gives us a hint, it’s time to listen. You see, John is not a man to make wild claims. He won’t say anything he can’t back up in fact.
In other words when he says it, you can be pretty sure it’s going to happen.
And this is what he’s said TODAY, in The Jakarta Post:
‘It is my recognition and my statement that customers are important to us and that Jakarta has a lot of customers, Indonesia has a lot of customers. We want to make sure that they know after the last two years we have been busy fixing our problems and when we come out, we are coming out here first.
I hope that Jakartans have something that feels like pride. This is the first step of everything, it will be interesting.
I hope to sell the Z3 a lot, like a million units or something.’
Now, let me put this into perspective for you.
Samsung, it is widely reported, have sold ‘just’ 21 million SG5 devices in the first quarter of release – WORLDWIDE.
If BlackBerry get anywhere near 1 million Z3 sales in just ONE COUNTRY it will be hugely significant. Add to that Malaysia? How about INDIA?
But John isn’t finished. He doesn’t just want sales numbers from new smartphone buyers (of which there is a huge untapped market), he wants market share:
‘But I am actually more focused on market share. I want to increase our market share. Whatever that account is, very honestly, I have never focused on accounts and you know I always tell people the way I determine whether it will be successful is how well obviously the market receives an under $200 [phone] with our software, with our brand on it, the quality that we have and security that we have.
And secondly, does that get us to win market share from this point? We have been losing market share in the last two years, and I would like to turn that corner. If I can turn that corner, then I can say that is successful.’
And he wouldn’t be saying THAT either, if he didn’t think he could get it.
Lastly, the interviewer asked about future products:
‘If we will do another thing, we will probably go to phablet. I think if you look at our strategy and if you look at where the market goes, there is definitely a good market for something between a phone and tablet.
I think the phablet could be early, the tablet is already late. That is not a bad thing, because you can bring new technology. But, if I have the opportunity I will go to phablet. […] we will build what the market wants.’
So good news for those who’ve been wondering on that front too.
I think, from these bullish statements, we can see that the strategy is working. Remember, John Chen said ‘BlackBerry will become cool again when people start to buy BlackBerry’s again.’
Well, in Indonesia at least, BlackBerry is definitely cool again.
And with iOS and Android in disarray the timing could not be more perfect.
How long before the rest of the world catches up?
Bring it on!
Source: The Jakarta Post