I must admit that I’m somewhat befuddled when it comes to the behavior of corporations. They prefer to be seen as a distant relative who you’re always happy to see and are familiar with, but that’s simply the persona they project based on public relations (PR) mandates. It is not uncommon for there to be a dichotomy between what people think and how corporations actually behave.
Two obvious examples are BlackBerry and Apple. BlackBerry are viewed by the masses as cumbersome, uncool, hampered by lack of apps and no creativity. Apple, on the other hand is intuitive, the ‘it’ thing, it just works, innovative and user friendly.
Is there some truth to this, or is there some PR spin going on that people are blindly buying into? Let’s take a closer look.
BlackBerry prefers to collaborate with other corporations resulting in Win-Win situations. Examples include, Samsung, Google, NantHealth, and others. When you include BES and QNX they also partner with Apple, Windows, and various automotive manufacturers. Apple on the other hand, prefers to exist in a ‘walled-off-garden’ which is 100% antithetical to the whole concept of the Internet of Things (IoT).
Initially when OS10 was released developers were reluctant to code in HTML5 and beyond productivity, there were very few apps. It was a shame because OS10 was and still is the most elegant, user-friendly, and intuitive OS available today. To circumvent the ‘App Gap’ BlackBerry partnered with Amazon making the app store available and negating this argument via a built in android run-time. Furthermore, BlackBerry introduced the Priv, powered by Android, with complete access to Google Play. Apple has it’s app store where 70% of the apps barely get downloaded.
On the creativity and innovation front BlackBerry has the ‘Hub’, which is simply the most efficient tool for staying on top of communications- no need to stab at a home button to see who’s contacted you. The virtual keyboard is second to none. Time shift is another nice feature when taking pictures, although it would appear Apple just copied this. Let’s not forget the famous Steve Jobs quote that Apple, “has always been shameless about stealing great ideas.”
When it comes to cool BlackBerry allows you to socialize by not tethering you to a wall socket throughout the day. BlackBerry does not require ‘suicide nets’ around its’ manufacturing facility, and finally BlackBerry does not take the Leona Helmsley attitude that taxes are for the little people, or as Tim Cook recently said ‘It would cost me 40% (in taxes) to bring it home. And I don’t think that’s a reasonable thing to do. Cook added that he would ‘love to’ pay taxes on all its foreign earnings in the US but he could not because it would cost Apple to much money.
Try telling that to the IRS!
Given the reality, isn’t it time you changed your perception and came #BackToBlack?