Because BlackBerry has been a sponsor of the Mercedes AMG PETRONAS Formula One racing team, I got into F1 and have become a fan. Not only is F1 great racing with all the technology and human drama of most great engineering endeavors, I enjoy seeing BlackBerry all over the TV and [usually] on the winner’s podiums. The picture above is from the MERCEDES AMG PETRONAS BBM Channel C00011785. That is Toto Wolff, Executive Director of Mercedes AMG Petronas Formula One Team. More importantly, he is wearing a BlackBerry branded headset.
As I understand it, the sponsorship contract between BlackBerry and Mercedes AMG PETRONAS expires at the end of the 2015 season. Speculation is a new contract will be too expensive for BlackBerry to continue. That gives you two more races to checkout the exciting F1 races with BlackBerry all over the cars and uniforms. This weekend is Autódromo José Carlos Pace, São Paulo and November 29 is the final race at Yas Marina Circuit, Abu Dhabi. We don’t know if BlackBerry will be associated with F1 next year. I personally hope they are.