Businessweek Asks Why Porsche BlackBerry?

p9983

So Businessweek is part of Bloomberg? I hadn’t noticed. But after reading “Why Is Porsche Still Putting Its Name on BlackBerrys?” it all makes sense. It sounds like something our resident iDiot would say.

The wait is finally over. The new BlackBerry is here. Of course you want one—what other smartphone would you buy? The only question is if you can afford it: The latest BlackBerry was developed in concert with Porsche and costs $2,127.

Well, let’s be realistic about the Porsche designed BlackBerry P’9983. The P’9983 isn’t really a mass market device. Not at all. It is a status symbol. Not many would spend that much on a cell phone, whether they could afford it or not. The P’9983 wasn’t designed for the person that wrote the Businessweek article, it wasn’t designed for me. When I talk about “the new BlackBerry”, I speak of the Passport and the Classic, not a luxury device which most of us will never see. But I suppose that’s just me. The author then goes on to talk about other car companies that co-brand, but I’m not concerned with that. I’m not much of a car guy at all. Does my car have Bluetooth? Will it connect to my BlackBerry? If it does, I’m a happy camper.

All of which makes Porsche’s BlackBerry tie-up so puzzling. The car company has never looked sharper. Its new small SUV, the Macan, is a big hit, and its mew hybrid supercar is being hailed as the future of driving (at least that’s what the guys on Top Gear said). Meanwhile, the Porsche 911 is still considered the sports car against which all others are measured.

But nothing is measured against BlackBerry these days. The company’s smartphone market share is expected to drop below 1 percent this year. The brand doesn’t have enough luster to make its own products shine, let alone others.

Nothing else is measured against BlackBerry? They really should be. Look at today, people lined up for the same phone, oh, I’m sorry, a slightly larger phone. Yesterday people were trying to upgrade their OS on their app launchers, and had to make a decision, to delete everything they had put on their phone to fit the new OS? Or just keep the old OS. A few weeks ago, some f our favorite celebrities had their very private photos made very public. I think the author is right, consumers don’t measure their devices against BlackBerry, but they should. If they did, they’d realize how much they had given up.

And manufacturers, I believe they are measuring themselves against BlackBerry, even if they aren’t admitting it. Simply look at the ‘new’ features on the ‘new’ app launcher, and you shall see many things that are old news on BlackBerry. BlackBerry doesn’t have the market share, there’s no denying that, but they are coming up with new ideas, and setting a new standard, which manufacturers are taking notice of, and hopefully soon, consumers will as well.

Brad

BlackBerry Elite Founder & Owner of UTB Blogs and UTB Geek. When I'm not talking or writing about BlackBerry, you'll find me using my BlackBerry.

  • Nice Brad. I like your comment about “…manufacturers, I believe they are measuring themselves against BlackBerry, even if they aren’t admitting it.” That is so true! BBRY IS the one setting the pace now in innovation. The general public doesn’t know because BBRY hasn’t marketed to them yet. This will be rectified soon enough.

  • veeru789

    Bloomberg is iDiot site when it comes to mobile tech. It’s well known.

  • FallingTitan

    Most Porsche owners are smart.

  • Canuckvoip

    Does Porsche align itself with Fapple?
    No
    Google/Android?
    No
    BlackBerry since 7?
    Yes!
    Porsche is a responsible organization.

  • Blackjack

    “The brand doesn’t have enough luster to make its own products shine, let alone others.”

    Errrr….uummm… isn’t that what they just did? With the Porsche Design?

  • Poita316

    BlackBerry is like Porsche to me. Unlike iPhones or Samsungs (the VW Golf every Tom, Dick and Harry gets) Porsche sets a standard. It’s exclusive yet not everybody can get one. Is Porsche the largest out there? No, just like BlackBerry. And just like with Porsche, people bash you for having one but deeeeeeep down inside they want one too.
    Oh, remember those 8*** Nokia that cost a ton? Right, people wanted that too.

  • BB Racer !!

    What’s this Bloomberg Business Week author talking about ? Today it’s all bout standing out and being Mr Flint $$$

    Canali Suit : http://www.canali.com/en/made-to-measure

    Ferragamo Ties : http://www.ferragamo.com/shop/en/can/men/ties—accessories?gclid=CP3ryfaB6cACFUs2aQod_TMAIQ

    Halpern shirt : http://www.hhalpernesq.com/collections/shirts

    Banfi shoes : http://www.scarparossa.com/lorenzo-banfi-schnurer-pelle-blu

    Porsche Carrera : https://www.youtube.com/watch?v=MAIKr47ytV4

    Add a nice well designed elegant Qwerty Porsche BlackBerry productivity phone plus a charming Smile .. and your in like Flint !!

  • BB Racer !!

    What’s this Bloomberg Business Week author talking about ? Today it’s all about standing out and being Mr Flint $$$

    Canali Suit : http://www.canali.com/en/made-to-measure

    Ferragamo Ties : http://www.ferragamo.com/shop/en/can/men/ties—accessories?gclid=CP3ryfaB6cACFUs2aQod_TMAIQ

    Halpern shirt : http://www.hhalpernesq.com/collections/shirts

    Banfi shoes : http://www.scarparossa.com/lorenzo-banfi-schnurer-pelle-blu

    Porsche Carrera : https://www.youtube.com/watch?v=MAIKr47ytV4

    Add a nice well designed elegant Qwerty Porsche BlackBerry productivity phone plus a charming Smile .. and your in like Flint !!

  • TRUENORTH

    These guys at Bloomberg remind me of a local DJ ( brace yourselves this was way back in the ’60s) who pronounced ‘Abbey Road’ to be a complete failure and an artistic washout. He did this, of course, to make himself appear to be a very knowledgeable and cutting edge source of news and opinion on popular music and culture.

    The following year he was seen riding around on the back of a garbage truck and that ‘complete failure and artistic washout’ went on to make musical history and a very large sum of money.

    Someone tell the i-tools at Bloomberg that the DJ has retired and his place on the truck is available.

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