BlackBerry’s Response to T-Mobile’s Anti-BlackBerry Campaign

Straight from the BlackBerry Blogs, John Chen responds to T-Mobile’s attack on BlackBerry, I must say, this is much classier than anything T-Mobile has been doing on twitter.

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Late last week, T-Mobile emailed an offer targeting BlackBerry users on its network asking them to switch their BlackBerry devices to a competitor’s smartphone. As we were never told of their plans in advance, I can only guess that T-Mobile thought its “great offer for BlackBerry customers” would be well received. T-Mobile could not have been more wrong.

I want to thank our loyal customers for your commitment to BlackBerry. By expressing your outrage directly to T-Mobile ‎through tweets, calls and comments in the media and on blog posts, you sent a powerful message that T-Mobile could not ignore. Your partnership with our brand is appreciated by all of us at BlackBerry, and draws a sharp contrast with the behavior of our longtime business partner.

I can assure you that we are outraged too. What puzzles me more is that T-Mobile did not speak with us before or after they launched this clearly inappropriate and ill-conceived marketing promotion.

To the BlackBerry user community, I want to extend our deepest gratitude. Y‎our passion motivates us every day as we navigate our turnaround. And for our loyal customers on the T-Mobile network, know that we have an offer in the works designed especially for you. Watch this space for an update very soon.

Finally, to T-Mobile, I would like to remind you that our long-standing partnership was once productive and profitable for both BlackBerry and T-Mobile. I hope we can find a way forward that allows us to serve our shared customers once again. Notwithstanding the current challenge, we remain very excited about BlackBerry’s future

 

Trying to sound as mature as possible:

Hey T-Mobile! BlackBerry fan here! And my CEO can beat up your CEO!

Well, I tried…

Brad

BlackBerry Elite Founder & Owner of UTB Blogs and UTB Geek. When I'm not talking or writing about BlackBerry, you'll find me using my BlackBerry.

  • MePiikan LzBolaz

    Yeeeeeaaaahhhhhh Booooyyyyeeeee!!!!

    #iChooseBlackBerry10

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