So we’ve been beating up Frapple mercilessly ad nauseum at UTB. Now it’s time to turn around and look in the mirror. How is…can BlackBerry leverage this opportunity?
Hopefully, the entire world just received an education about what happens when you trust Frapple. So that’s done, without BlackBerry lifting a finger. Frapple has stuck it’s fruit in it’s mouth in a VERY high profile way. Next, of course, BlackBerry needs to demonstrate why they actually are better at security and not just giving it lip service.
And that is just what they have done on the BlackBerry Insider Business Blog:
Security is extremely difficult. The defender needs to protect all of the entry points, while the attacker only needs one vulnerability.
Security is only as strong as its weakest link. Hackers, home intruders and electricity follow the path of least resistance. If you lock, deadbolt and chain the front door, make sure you don’t leave the window open.
Security is about economics. No system is impenetrable, so security needs to be implemented in the right places. The resources spent on security need to align with the value of what you’re protecting.
Secure systems need secure foundations. To be effective, security needs to be baked into the system from the very beginning. Security is not a feature or an enhancement; it’s a fundamental property of the system.
Security takes time and experience. You cannot build a secure product overnight, and you cannot compromise on security. The only true test is the test of time.
Next, they need to get down and dirty and go on the offensive. Which they have also done and are doing… with a little help from solid fans, such as we have here at UTB *blush*.
BlackBerry promotes anti-Apple tweets
The news offered the Canadian firm another opportunity to advertise its mobile security. BlackBerry mocked Apple by promoting several tweets from users that were targeted at Apple’s lack of security. On its Twitter account this week, the Waterloo company also promoted tweets that praised it for having the most secure platform.
For example, one BlackBerry fan who used the BlackBerry hashtag signs #BB4life and #teamblackberry said, “Security is key to business! Not concerned about MY photos!” On BlackBerry’s Twitter account, another fan wrote, “Sounds like Apple needs BlackBerry’s ECC patents,” adding “Best crypto according to the NSA.”
BlackBerry also promoted a fan-made advertisement that shows a picture of a QWERTY-equipped BlackBerry and a tagline saying, “When private photos need to remain private.” Despite the clarification from Apple that there was no breach at its end, BlackBerry fans can be proud about the security offered by the company’s platform.
Next, compliments of Aman Jain at Valuewalk they need to hit the marketing and P.R. HARD.
The ongoing concerns over security provoked by the Apple iCloud incident also provides an opportunity to the Canadian firm to rope in celebrities who will surely be disappointed with the iPhone maker after their nude photos found their way onto the web. The iCloud breach is surely a big blunder–big enough to create a dent in Apple’s reputation.
So taking advantage of the situation, BlackBerry should actively pitch itself to celebrities by offering its new BlackBerry 10 smartphones.
So to wrap it up, the checklist for the game plan to success:
1. Demonstrate how insecure Frapple is….. CHECK!
2. Educate as to why BlackBerry is better….CHECK!
3. Mock Frapple ceaselessly… IN PROGRESS!
4. Marketing and P.R…leverage the sincere passion of the targeted celebrities to express their heartfelt reasons to use a secure platform, while at the same time offering them well needed protection…. DO IT!!!!