Yes. BlackBerry is still committed to hardware. We should already know this, as BlackBerry has had to repeat this multiple times. However, it always seems media doesn’t want to take this as an answer, and BlackBerry needs to continue to repeat it.
During a recent roundtable interview at Mobile World Congress, BlackBerry COO Marty Beard and Chief Security Officer David Kleidermacher had to repeat this once again. In response to a question of if BlackBerry would be shifting it’s focus away from hardware,
“No, I think if you look at it, we have hardware solutions, we have software solutions and we have services. We’re bringing all that together based on what we talked about during this meeting…” said Beard. “It’s not a preference so much, it’s a demand from our customer base and an opportunity to grow revenue.”
Some more interesting information that came out from the interview;
- BlackBerry still holds approximately 70 government certifications and approvals. Higher than any other OEM.
- Ten out of ten of the largest global banks and law firms continue to utilize BlackBerry offerings.
- The top five largest healthcare organizations, investment services, oil and gas companies utilize BlackBerry offerings.
- Sixteen of the G20 governments also utilize BlackBerry’s offerings.
And for those BlackBerry 10 fans out there, these regulatory ties are still tied to BlackBerry 10 (and presumably still BlackBerry OS) phones. Of course, with BlackBerry’s cross platform strategy, BES12, and the arrival of the Priv, BlackBerry is able to offer their security offerings to Android, iOS, and Windows Phone.
As privacy and security continue to take the spotlight, and as Apple very publicly fights the federal government, BlackBerry is the clear leader.