Harrods today launched the new Porsche Design P’9983 smartphone from BlackBerry. The iconic device will be available exclusively at the Porsche Design shop-in-shop at the world famous Harrods department store in London from September 25th to October 2nd 2014.
If you’re in London and are looking to add this to your BlackBerry collection, the price is £1,400 including VAT (approximately $2,300 US). The full press release is enclosed below:
Beyond Luxury: The P’9983 Smartphone
Europe Exclusive at Porsche Design Shop-in-Shop at Harrods
Sep 23, 2014
London/Stuttgart. Harrods today launched the new Porsche Design P’9983 smartphone from BlackBerry. The luxury P’9983 smartphone combines the unique stylish design of the iconic and timeless Porsche Design brand with the fluid and effortless productivity experience of BlackBerry® 10 technology. From September 25th to October 2nd 2014, the P’9983 will be available exclusively at the Porsche Design shop-in-shop at the world famous Harrods department store in London, for £1,400 including VAT.
Marking the third smartphone collaboration between BlackBerry and Porsche Design, the device integrates premium quality materials such as sapphire glass for the camera lens, forged stainless steel for the Porsche Design floating logo and chassis, and a special glass-weave technology for the back door. Furthermore, Porsche Design has collaborated with BlackBerry for the first QWERTY version with BlackBerry 10 with specially crafted glass-like keys with the durability of rigid synthetic material, and a special 3D effect with silver font characters.
“The Porsche Design P’9983 smartphone from BlackBerry makes a statement about its owner’s impeccable taste and drive for achievement and success, as well as discernment in making the right choices with products that help them stay on top,” says Juergen Gessler, CEO of Porsche Design Group. “Yet again, the collaboration with BlackBerry has led to a product that blends style and functionality to provide a true luxury experience.”
Stewart Mancey, Head of Technology at Harrods said: “Harrods is delighted to be working with Porsche Design and BlackBerry to exclusively launch the P’9983 in Europe. The Harrods Technology department seeks to deliver innovation and the highest quality technology to our customers and the new Porsche Design P’9983 smartphone from BlackBerry delivers this in abundance.”
The P’9983 smartphone also offers exclusive aftermarket accessories including handcrafted leather backdoors made from fine Italian leather that are available in the colours: Yellow, Blue Green, Dark Brown, Pomegranate, Paloma Grey, Salsa, Blue and Orange so you can choose a look to express your individuality.
For more information about the new Porsche Design P’9983 smartphone from BlackBerry please visit www.blackberry.com/p9983.
About Porsche Design
Porsche Design is a luxury brand and was founded in 1972 by Professor Ferdinand Alexander Porsche. The products represent functional, timeless and purist design, and boast an impressive innovative standard. All of the brand’s products are designed by the Porsche Design Studio and are sold around the world in more than 150 retail stores, high-end department stores, exclusive specialist stores and the official online shop (www.porsche-design.com).