It was just this morning that BlackBerry announced and made available the new BlackBerry Passport Silver Edition. The update to the amazing BlackBerry Passport left a few people questioning why? Why a redesign? Why release the same phone. Those people don’t matter.
What does matter is the overwhelming response of those that I read today loving the looks of the phone. Those like me that didn’t think it was possible to make the Passport in to a nicer phone, and then were in awe when BlackBerry did it. And apparently there were quite a few that felt that way, as the BlackBerry Silver Edition sold out in what has to be record time.
And before the naysayers start in, no, I don’t know how many BlackBerry made available in initial stock. However, BlackBerry saw how the original Passport sold out, and I’m willing to bet a decent number of these phones sold today. I know two members of UTB that ran to push the order button.
More BlackBerry in the hands of the public. More BlackBerry phones that users can show to users of other platforms. Why did BlackBerry release a second version of the Passport? To sell them of course. And they did just that.