Despite being largely unavailable to buy it would seem determined BlackBerrians are keeping the flag flying in the UK.
According to Kantar, BlackBerry market share went up to 1.2% last month, defying just about everyone. How could this happen? Well, The Inquirer is at a complete loss despite the haedline ‘iOS, Windows Phone and BlackBerry see UK smartphone growth’:
In a weird twist of fate, BlackBerry also saw its share of the market increase, albeit marginally, claiming 1.2 percent of sales in Q2 2015 compared with 1.1 percent the previous year.
Yes, it’s a ‘weird twist of fate’.
BlackBerry are dead, aren’t they?
Well… no. You just might struggle to buy one. Here’s a list of the UK’s main carriers/retailers and their BlackBerry availability:
O2: Classic only
Vodafone: Classic, Passport, Leap
Carphone Warehouse: Classic, Passport, Leap
Amazon UK: Classic, Passport, Leap
Shop BlackBerry: Classic, Passport, Leap
So, as you can see, the carrier support for BlackBerry in the UK is utterly pitiful. Imagine just how many potential customers have walked into/called/visited the websites of those carriers only to be told ‘BlackBerry are dead, here’s the latest Samsung/HTC/iPhone??
Far too many to count.
And I promise you this is better than it was!
So, despite the fact that you have to really search for your BlackBerry in the UK market (as opposed to having the others rammed down your throat) market share has ticked a tiny bit up. Considering the difficulties and hoops customers have to go through, that’s enough cause for celebration for anyone.
Well done UK BlackBerrians on your ‘weird twist of fate’!!