Marty Beard, Chief Operating Officer at Blackberry, hit the road after the announcement of the retirement of the Classic.
As we have seen time and time again, the media world has a “hate on” for the company that brought so many joy in the early days of Blackberry. Now all we see are people, organizations, and blogs bash a company that is remodelling in an extreme way to get back to profit and success beyond the early years. As a proud Canadian, I believe our national, state funded media, the CBC, is out for blood and is a disgrace. We had a giant company that ruled the world in mobile communication and security in Blackberry. But what did they do to help? Nothing!!! In fact, I haven’t heard one positive news piece in over 3 years, that’s what you call lazy and disrespectful journalism. Sorry to go on a tangent, but I needed to say it.
So what did Mr. Beard have to do? He had to go out and sell the truth about Blackberry to media because of the organizations and their biased views for bashing and turning out stories about the “death of Blackberry” yet again. When will people learn? When will people understand that Blackberry is more than a phone maker? They have always been more than a phone maker. It is very frustrating to hear even the so-called fan-sites killing off their brand of choice. What’s the point of being a fan-site? They should all move on to crocheting or something more productive.
Some of the highlights of the information being shared is:
- Blackberry 10 is continuing development.
- 10.3.3, which increases the security of our devices, will be launched soon.
- Next level updates for 2017 have already started.
- The iconic Blackberry PKB (physical keyboard) still lives with Passport, Passport Silver Edition, and PRIV.
- The iconic Blackberry VKB (virtual keyboard) is on the Leap and PRIV (with the slider closed).
- PRIV was the first iteration of bringing the best of Blackberry to Android, and there are more on the way.
This is a very important quote about the future of Blackberry.
At BlackBerry, we’re not looking to fit into the industry standard mold. That’s because mobility has evolved beyond just smartphones and tablets. Besides our burgeoning enterprise software business, the new Mobility Solutions division has defined a strategy enabling us to agilely pursue opportunities in this new security-focused era.
You can read his full blog here.