BBM Emtek announced a new partnership, this time it is with Indonesian financial firm Ant Financial. The two will partner to bring more payments options to the local users. Ant Financial are the parent company of Alipay, and they support digital payments services.
BBM has evolved from a pure messaging application (text and video) to a social eco-system unifying chat, social, commerce and services such as bill payments, top-up, vouchers/coupons, games, news, video, shopping and travel, which provides an immediate opportunity to offer payments services. The joint venture will also offer payment solutions to other e-commerce players in Indonesia.
This partnership is not the first and definitely will not be the last as Emtek build BBM, not just as a cross platform messaging app, but an all in one app.