In the last year I find myself saying “I already have it”. Now I find myself saying it once again after an Israeli local tech site reported that Viber, the Israeli-based company now encrypts all of their messages and have added a new feature called Hidden Chat.
OK, so we all know what encrypted messages are – but what is Hidden Chat? The report says that users will be able to use a code to protect their chats, so only if you have the code can you see chat history and more. What’s the problem? What if this is an important chat and you forget the code? What if someone has your code and tries to check your messages? The main idea is good, but not perfect.
BBM already has Private Chat, chats which nobody can read messages or chat history after you end it, no matter which codes they have. Why? Because BBM private chat deletes itself from the device and servers after you end the chat. So, “I already have it” is pretty correct in this case.
I mentioned in the post title that BBM is the role model for IM apps all over the world. You can see it as all IM companies are now bringing features to their platform that BBM has had for a long of time. From full encrypted messages and Voice calls to video calls, WhatsApp only recently added this feature, Private options for chats and more.
All the various IM companies look to BlackBerry and BBM, attempting to copy it – and when all the players want to be like you, that means you are the best.
Lets market BBM to friends and family – push it as much as we can, because it’s the best IM you can find.