BBM Enterprise: Ring in the new!

 

 

BlackBerry made a momentous shift to open up it’s software development kit (SDK for short). This is important to understand in several contexts. (It has been previously covered with Brad in an earlier blog post today).

Chat applications have grown in scope and utility in enterprise and for consumer use. However, for us, we’ll just focus on the enterprise use case scenario here. Enterprises have one fundamental requirement- security of their assets. If these assets are leaked out, it corresponds to loss of intellectual property; something that is expensive. Therefore, all efforts are made to ensure the enterprises are kept safe.

I have been using BBM enterprise, especially on my BlackBerry Priv (and DTEK60), to ensure that my chats are secure. Security comes in from adding a special layer of security called BBM protected, which generates encryption, in real time, on both devices. This means, that in addition to messages being encrypted while in transit, they also have very strong encryption generated to keep chat database intact. With the enterprise product portfolio, BlackBerry ensures that it leaves an audit trail. This auditing is very important for users in regulated industries.

Why is this announcement huge?

This is because BBM enterprise has now offered it’s excellent network operating centres (NoC’s) to be integrated with the chat applications that enterprises may develop on their own.

Frankly, I have used several chat applications in past (including Signal/ WhatsApp/ Line/ Viber etc) but none of them come close to what BBM offers in terms of reliability and delivery.

Bots are coming to BBM as well!

Let’s see what competitors are doing in the same space. Slack comes to mind.

Public memory is really short though. Slack has been breached couple of times (somethings that they have owned up in the past) but getting to a slack group is frighteningly easy. Just search GitHub for slack tokens! 

Beautiful isn’t it?

Slack “had” to add “two factor authentication” after it’s breach.  That’s great. In fact, it’s worse than they admitted.

BlackBerry? Zilch. Nada. No record of vulnerabilities or “hack”.

Therefore, it makes sense for enterprises to keep a control of their assets. To be cosily wrapped in BlackBerry’s security umbrella.

Possibly like this!

What’s important to know is that BBM Enterprise, being available as a stand alone application, has been built from ground up (it has no consumer features like stickers etc), and is likely to be modular. Something like this:

Modular design of BBM enterprise to allow others to plug in

This opens up distinct possibilities.

Suppose a company wants to set up a chat client for it’s office staff. It can plug in BBM architecture and roll out a new product. One that leverages it’s cloud infrastructure and reliability. As I mentioned earlier, this is perfect for regulated industries since an audit trail is left behind.

Meanwhile, people are breaking up with Slack.  Some say that it’s worse than email itself.  Surely.

 

As Marty Beard said here:

BlackBerry has a proven foundation in secure messaging. For more than 15 years, we have protected the most sensitive real-time communications of organizations in some of the world’s highest-security industries. Now, with the BBM Enterprise SDK, that legacy is yours to command in securing and empowering your own applications.

My trust in BBM remains affirmed.

enterprise

Stereotactic

BlackBerry Forever!

  • Alan

    Smart. I’m not an enterprise kind of guy, but if I were I know where my money would be going. No brainer. “BlackBerry Secure” is the answer for any security required procedure.

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