Well say goodbye to the Free App of the Day on the Amazon App Store. Instead there is a new Amazon Store, Amazon Underground. Head here to download now, and you will find that it shall replace your Amazon Store app as opposed to your Amazon App Store.
Combining product shopping with the apps seems a bit bothersome to me, but there is an added bonus here. The bonus is free apps. Free premium apps. That’s right, Amazon is pushing apps that are paid, or have in app purchases to us, the user, completely free. To do so, they’ve worked out a deal with developers where the developers are paid on a per minute basis for how long their apps are used, and Amazon is stating they are picking up the tab. How Amazon plans to monetize this for themselves, is still a bit of a mystery, however I’m sure we will find the answer soon. As is, this may be a grab to increase their standing in the app market war. Why pay for an app on Google Play when you can get it for free at Amazon?
What’s important to BlackBerry users though, is that it works fine on our devices. For me, it took some time to install, seemingly longer than a regular app. And when installing, it worked as an update, not a fresh install, and as stated before, it replaces your Amazon Store app, not the Amazon App Store.
And a tidbit that many might find interesting, Instagram is there. Readily downloadable by BlackBerry users. Yes, that’s right. Instagram for BlackBerry users. Will it stay there? Who knows. Instagram may have overlooked this, or perhaps they decided to stop being a-holes. I’m guessing it was just overlooked. But for the time being, Instagram is readily available to BlackBerry users through the new Amazon Underground.
Sound off in comments if you find any great apps that you think others should know about.
*update* It was pointed out to me that the Instagram app we were seeing was not the real Instagram app.
And now that I’m looking, thanks Pratik_D who also pointed it out in comments. Sorry I missed that.