A short time ago, Tim Cook spoke at the White House Summit on Cybersecurity and Consumer Protection, making strong commentary aimed at Google and Facebook and their privacy and security practices. It sounded good and provided Apple with even more free publicity.
Unfortunately, it was all fluff.
I wrote earlier about how the quickly iOS 8.4 was jail broken, and later about how Apple actually has the worst record in security among the modern smart phone OS’s. In my opinion, both these completely contradict Tim Cook’s self promoting speech.
But neither of these examples are as black and white as what I stumbled across today. Let’s look at another sound bite from that same function by Apple’s CEO.
“Some of the most prominent and successful companies (in Silicon Valley) have built their businesses by lulling their customers into complacency about their personal information. They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.” -Tim Cook
Again, this sounds great, until you realize that the company Tim Cook runs, the company that just pushed it’s Apple Pay agenda to the UK after a lackluster roll out in the US, was just granted a patent that completely contradicts Tim’s words. What is this patent? It is a patent to deliver ads based on what the user can afford. Specifically;
“Method and system for targeted advertising of goods and services to users of mobile terminals, based for example on the users’ profile. Goods and services are marketed to particular target groups of users sharing a common profile which may be selected to increase the likelihood of the users responding to the advertisements and purchasing the advertised goods and services. The common profile of users may be based on the amount of pre-paid credit available to each user. An advantage of such targeted advertising is that only advertisements for goods and services which particular users can afford, are delivered to these users.”
Apple wishes to advertise to users, by profiling them in to user groups, based on the amount of pre-paid credit available to them. If you ask me, it sounds like Apple is gobbling up everything they can learn about you and trying to monetize it. And all the while Tim Cook accuses the competition of these actions while pretending Apple is not doing the same thing.
Nice diversion tactic Tim.